Novig has secured a multi‑year agreement to become the exclusive official prediction market partner of the New York Mets, marking the first collaboration of its kind between a Major League Baseball franchise and a prediction‑market operator.
The partnership will be integrated across the Mets’ stadium, broadcast, digital and social platforms. Fans at Citi Field can expect branded signage, in‑game features, broadcast‑visible placements, exclusive promotions, original content and interactive experiences linked to Novig’s sports‑trading platform.
Novig is preparing a nationwide launch next month as a federally regulated sports prediction market focused solely on athletic events.
This arrangement represents Novig’s inaugural partnership with a professional sports team and reflects the Mets’ strategy to leverage emerging technology for enhanced fan engagement.
The Mets’ president of business operations emphasized that the club is the first MLB franchise to partner with a prediction market company, offering supporters a novel way to connect with the game.
He added that innovation defines the organization’s approach and that the collaboration aligns with its goal of delivering unique experiences while attracting industry‑leading partners.
Earlier this year, Major League Baseball and the U.S. Commodity Futures Trading Commission signed a memorandum of understanding to share information, monitor markets and detect fraud or manipulation involving baseball‑related event contracts.
Novig has received MLB authorized prediction market status, granting it access to official league data and participation in the league’s integrity program, which includes monitoring, reporting protocols and restrictions on high‑risk markets.
MLB has also tightened its rules for players, prohibiting participation in baseball‑related prediction market contracts offered through various platforms, reinforcing the separation between fan engagement initiatives and participant conduct.
Novig’s chief executive highlighted the company’s mission to build a regulated sports‑trading platform and noted that partnering with an iconic franchise allows the vision to reach fans in a major market, emphasizing transparency, regulation and integrity.
