A quiet shift is underway in the glittering heart of Las Vegas. Faced with a significant drop in Canadian visitors, three iconic downtown hotels are making a bold move – welcoming Canadian dollars at par with the American dollar.
Circa Resort and Casino, the D Las Vegas, and Golden Gate Hotel and Casino have launched a limited-time “At Par” program, extending the exchange rate benefit to gaming, hotel stays, and bar purchases until the end of August. This isn’t just a discount; it’s a direct attempt to bridge a growing divide.
For Canadian gamblers, the offer extends even further. Up to $500 in casino play can be redeemed at the favorable exchange rate, offering a tangible incentive to return to the tables and slots.
The inspiration behind this initiative comes from a deeply personal place for Derek Stevens, CEO of the three properties. Growing up in Michigan, with a clear view of Windsor, Ontario, Canada wasn’t just a neighboring country – it was a constant presence.
Stevens recalls a childhood filled with the sounds and spirit of Canada, a connection reinforced by his family’s ties to Toronto, Leamington, and Windsor. He remembers fondly the years spent exploring the vibrant city of Windsor, a formative experience that shaped his perspective.
He drew inspiration from businesses in Detroit that previously embraced Canadian currency at par, recognizing the potential to recreate that welcoming atmosphere in Las Vegas. The program aims to simplify transactions, making it feel like home for Canadian guests.
“I miss Canada. Las Vegas misses Canada. Our team misses Canada,” Stevens stated, encapsulating the sentiment driving the program. It’s a heartfelt plea for the return of a valued demographic.
The numbers tell a stark story. Canadian visits to Las Vegas have plummeted nearly 25% in the past year, a significant blow to the city’s tourism industry. The decline isn’t simply economic; it reflects a broader shift in sentiment.
Looking ahead, the Las Vegas Convention and Visitors Authority anticipates a potential rebound in 2026, but acknowledges significant headwinds. Policies enacted during the previous administration are cited as a major factor impacting international travel to the city.
This “At Par” program represents more than just a currency exchange; it’s a strategic effort to rebuild relationships and recapture a lost market, fueled by a genuine connection to a neighboring nation.
